Lotte GRS said Friday it will run a limited event to celebrate the 100th anniversary of Hangeul Day through Oct. 11, integrating the burger chain's taste and the Korean language's distinctive style.
According to Lotte GRS, three Lotteria stores in Hongdae, Jamsil and Seoul Station — all in Seoul — will feature new exterior and interior designs of Lotteria's characters and its Hangeul font that illustrate various flavors in the Korean language.
Lotteria will also stage an event to offer Hangeul-themed goods to customers during the campaign. (Lotte GRS)
hwkan@heraldcorp.com