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Working with focus groups, Longwell keeps a bead on what voters are really thinking, and how to combat Trumpism. She presents the playbook to the New Yorker staff writer Evan Osnos.
Illustration by Diego Mallo
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The political consultant Sarah Longwell runs focus groups of voters, and she has a lot of advice for Democrats seeking to wrest control of the government from MAGA. Longwell, a former Republican disaffected from Donald Trump’s party, presents her playbook to the New Yorker staff writer Evan Osnos: go on the offensive talking about corruption, make a positive case for immigration, and adapt to a podcast-driven media environment. “You can go on ‘Joe Rogan’ or not go on ‘Joe Rogan,’ ” she says. “The question is: can you sit for a long period of time and talk to someone who doesn’t know that much about politics and have an engaging conversation? . . . This is how trust is built now, in this screen-to-screen environment.” Longwell’s new book is called “How to Eat an Elephant: One Voter at a Time.”
Further listening:
- “Can Trump Voters Still Change Their Minds?,” an episode of The New Yorker Radio Hour
- “A G.O.P. Strategist on the Republican Voters Who Could Abandon Trump,” an episode of The Political Scene
New episodes of The New Yorker Radio Hour drop every Tuesday and Friday. Follow the show wherever you get your podcasts.
The New Yorker Radio Hour is a co-production of WNYC and The New Yorker.
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