Wellage, the clinical cosmetics brand owned by Korean medical aesthetics company Hugel, has entered Sephora stores in the US through a partnership with Olive Young, expanding its presence in North America.
The launch includes five products from Wellage’s Real Hyaluronic line: a "one-day kit," an ampoule, toner, cream and a mask.
Wellage will also participate in a mobile pop-up campaign jointly organized by Olive Young and Sephora. The pop-up truck will visit Sephora stores in New York, Texas and Florida, distributing miniature versions of the brand’s best-selling products.
“We are pleased to officially launch at Sephora and will continue working to strengthen the presence of K-beauty in the US and other global markets,” Hugel Global CEO Carrie Strom said.
jyoungseon8@heraldcorp.com